![]() The streaming platform has worked to make itself more attractive to brands, including the likes of KFC and Smirnoff. The ad shows the affect the soft drink had on Drake’s sudden ability to perform. Most recently, Sprite in March launched Sprite Way, a Spotify playlist and podcast showcasing unsigned hip-hop and R&B talent. A sprite is given to the rapper to drink in the hopes that he will somehow come alive. This digital graphic is perfect for anyone who loves monkeys The detailed drawing of the monkey’s head is done in white, making it perfect for projects and crafting. In November 2018, Sprite unveiled its " Get Vocal" campaign, urging fans to discuss issues that matter to them, thus adding a purpose-driven element to the brand's long-running campaign. About Color Pages Drawing a Detailed Monkey. In 2015, the " Obey Your Verse" lyrical collection included 16 limited-edition cans with lyrics from hip-hop artists like Drake, The Notorious B.I.G., Nas and Rakim. "Obey Your Thirst" had more recent expressions, as well. Check out the Mtn Dew Kickstart 'Puppymonkeybaby' Super Bowl 50 commercial, right now on Fan Reviews When three friends decide to stay home. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. ![]() NBS Dry Cast Statuary Make an impression with one of our larger statues made out of our dry cast materials. Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. Often used in commercial and park settings, browse our selection of site furnishings. This approach could help Sprite forge more authentic connections with these young consumers.ĭespite dropping the "Obey Your Thirst" branding, Sprite is far from abandoning hip-hop - the most-streamed genre in the U.S. Smooth, A Tribe Called Quest, Nas and Grand Puba, who it is rumoured coined slogan “Obey Your Thirst” during a rehearsal.To further engage with Gen Z, Sprite is using tactics that are popular with the cohort, such as featuring social media content, working with influencers Kodie Shane and Seth Giscombe and developing experiential activations around the 2019 BET Awards. Visit for more information The 1-minute long video emphasizes the. Obey Your Thirst featured some of the most authentic artists in hip-hop culture at the time, including Pete Rock & C.L. Sprite debuted their new commercial, Dreams Realized, during the 2020 BET Awards Sunday night. The outcome of this series was the ‘Obey Your Thirst’ campaign. “Sprite struck a chord with the artists so that when the next series of commercials ran the next artists would say 'yes' and they connected with brand," he said. “The thing Sprite did differently was that it didn't go after the most well-known artists or celebrities, they went to artists who had an appreciation of the culture, and the commercials had an authentic tone,” said Jamal Booker manager of heritage communications at Coca-Cola. The aim was to represent their understanding of the genre and in turn the community. They tapped artists not based on their popularity, but those that had an underground following and were seen as respected urban “soothsayers” at the time. ![]() By the early 1990s Sprite decided it was time to deepen the exploration of their relationship with hip-hop.
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